Lori Senecal’s Strategy To Achieving Success In Business

Lori Senecal is among the few women who have risen against the odds to take leadership in male dominated industries. She is a veteran in matters business, as she is highly skilled in advertising and marketing. Lori possesses a unique ability of establishing innovative advertising techniques with a special focus on technology solutions. She is advancing this invaluable experience at CP+B where she serves as the Global CEO.

Senecal developed an interest in business while serving as a coach in high school. Her coaching skills inspired her to become a transformative leader, thus ending up in the advertising business. She achieves success by focusing on perseverance and performance. Her relentless nature and ability to deliver results has helped her to woo many clients who have much trust in her services. She looks forward to advancing her skills with the growing technology in advertising and marketing.

About Lori Senecal

In an article on Adweek, Lori Senecal oversees the global growth and development besides enhancing coordination of all international operations of the CP+B. Her presence in the company has had a tremendous impact on its productivity and profitability margins. To this end, she has transformed the entity to a truly modern, agile, inventive and collaborative global agency. This achievement earned both her and the company recognition from Ad Age. CP+B was named as one of the Creativity Innovators of the Year while Lori was listed among the four Agency Executives to Watch in 2016. Lori is also a recipient of the 2013 Quantum Leap award for leadership and innovation, which was presented to her at the AWNY Game Changer Awards. In 2014, Ad Age listed her among the “Women to Watch.”

Previously, Lori Senecal worked as the president and chief executive officer of the MDC Partner Network. She focused on driving the strategic vision, advancing the agency’s unique model and collaborating with MDC Partner agencies to promote growth and cross-collaboration across the network. She was also the chairperson and CEO of KBS+, where she guided the company to expand its services and client base around the globe. Notably, Crain named KBS+ as one of the Best Places to Work in NYC. Under her leadership, the company appeared on Ad Age’s list of Standout Agencies three times. Formerly, Lori served as the president of McCann Erickson’s flagship office in New York, and the Global chief innovation officer for McCann Worldgroup. Lori holds a bachelor of commerce, marketing & finance degree from the renowned McGill University.

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