NPG VAN helps organizations and progressive campaigns leverage technology to meet and exceed desired goals. NPG is a software platform that is used for compliance reporting, digital engagement, and fundraising. Also, the software has been utilized by almost every Democratic campaign that has run for federal office and thousands upon thousands of down-ballot campaigns. The great news is that you don’t have to be running for office to organize a campaign, you can still arrange your own rally. Below are compelling tips provided by NPG VAN that can help you get started:
1. Rally Should Be Unique to You
Rallies require a significant amount of preparation, time and resources so you must make sure the rally is related to your campaign plan. A rally can accomplish the following:
-Announce the campaign to the community, and possibly turn voters who are undecided into supporters.
– Excite supporters so they’ll want to become volunteers for your campaign.
-Increases recognition by getting the press to cover your campaign.
2. Be Detailed When Planning
The following must be considered to have a successful rally:
Location– Estimate the number of people you expect to attend, then find a location that can accommodate the crowd. If you intend to invite the press, choose a place so it will look full of supporters.
Sound System– Again, consider the size of the crowd when buying or borrowing a sound system because horrible sound can completely ruin your event.
3. Consider Various Marketing Strategies
Utilize social media platforms to inform people of your event. It is a good idea to develop a Facebook event that will require the invitees to RSVP. Print flyers that can be distributed at campaign booths hang flyers on bulletin boards, and volunteers can disseminate flyers to the public. Send a press release to the media a few days before your event. To ensure a vast amount of people are aware of your event press releases should also be sent to radio stations, television stations, and newspapers.
4. Convert Supporters to Grassroots Actions
The volunteers of your event should capture the attendee’s contact information, so they can be phone banked or emailed after your rally. After the rally people are very excited about your campaign and they are eager to get involved, so this can be converted into action for your campaign, and you or your chosen candidate will be well on the way to winning.