Canadian entrepreneur, Eli Gershkovitch, thinks that diversification is the key to Canadian craft beer industry. It understands the needs of beer lovers and tries to respond to those with new and unique styles. The craft beer companies are directly connecting with the customers and offer one palate at a time according to their needs. Eli Gershkovitch says that the industry is quick to add innovation and bring new and great beers to the marketplace.
The growth numbers are showcasing Eli’s claims correct. The Canadian craft beer industry has grown significantly in the last five years. There is a jump in the total number of breweries from 310 in the year 2010 to 775 by 2016. Eli Gershkovitch thinks that the major contributing factor for this great success is economies of scope. A recent report confirmed that breweries that produce a variety of beer styles are actually creating economies of scope by satisfying more customers with different styles. Read more about Eli Gershkovitch at crunchbase.com.
Due to that reason, most craft beer breweries in Canada try to include multiple regional beer recipes in the beer styles. Eli Gershkovitch thinks that understanding the importance of enhanced customer expectations and delivering with the requirement is most crucial. Interestingly, the strategies and diversification are clearer for the seasoned players in the craft beer industry.
Eli Gershkovitch is a highly successful entrepreneur in the Canada, and he is the founder of Steamworks Brewing Company. He is known for bringing unique flavored craft beers into the industry with regular new products to satisfy its large audience.
He founded his craft beer brewery in 1995 in Gastown neighborhood and was elated to supply the diverse needs of the people there. Eli Gershkovitch traveled to Europe and visited multiple microbreweries in Germany to understand the regional variations of different countries to amplify the styling effects in his line of products at Steamworks Brewing Company.
The hard work and dedication of Eli Gershkovitch helped the brewing company to grow as the hotspot of Vancouver for tourists and local people. The brewery has expanded multiple times due to the influx of customers, and it became a full-fledged brewery by 2013; its seating capacity grew from 184 to 754 during the period. Visit ottawacitizen.com to know more about Eli Gershkovitch.